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Paid features.
Clearly explained.

Understand how paid product and service features fit into CompareFeed, how commercial content is identified and what to consider when following our links.

INFORMATION / COMPAREFEED

Advertising disclosure

Last updated: 30 September 2026

CompareFeed publishes product and service information, category guides and individual business features. This page explains how paid content fits into the site.

Paid product and service features

Businesses can pay CompareFeed to produce and publish a feature about their product, service or business. Payment can cover research, writing, publication and an agreed promotional placement.

These features may describe what a business offers, explain useful details and link to its website. A paid feature represents a commercial relationship between CompareFeed and the business being featured.

Paid features are individual overviews. They do not necessarily compare competing businesses or assess every alternative available in the market.

Recognising advertising

Paid promotional content will carry a clear label such as “Advertisement” or “Advertisement feature” near the beginning of the content. Promotional cards linking to that content will also identify it as advertising.

ADVERTISEMENT FEATURE

A label you can recognise.

This identifies content published as part of a paid arrangement. The disclosure appears with the feature, so you can recognise its commercial nature without needing to visit this policy page.

Descriptive headings such as “Editors’ Picks”, “CompareFeed Choice” or “Featured” do not replace an advertising label. Where a listing is paid, its commercial status will be disclosed alongside it.

Reviews, opinions and ratings

Our content may draw on published specifications, business websites, supplied information and other relevant sources. A written overview does not automatically mean we have personally tested a product or used a service.

Where hands-on testing or first-hand experience forms part of a review, the article will explain that. Otherwise, readers should understand the content as a researched overview based on the sources described.

Any rating will explain what it assesses and the basis for the score. A rating is an editorial assessment within that stated scope, rather than a verified customer rating or proof that a business is the best in its market.

Payment for a feature does not itself establish product quality or justify a particular score. Commercial status will remain visible wherever a paid feature includes an opinion or rating.

Read how we review for more information about our approach.

Featured placement and selection

A commercial arrangement may include visibility on the homepage, within a relevant category or in another agreed area of CompareFeed.

Placement, display order and inclusion are not necessarily a ranking by price, performance or suitability. A prominent position may reflect a paid placement rather than a comparison with other products or businesses.

CompareFeed covers a selection of products and services. Our pages are not a complete directory of every supplier, offer or model available.

Business information and product details

Businesses may supply specifications, descriptions, images and other material for a feature. These details can help explain an offering, but business-supplied claims should not be mistaken for independent testing.

Prices, specifications, availability and service terms can change after publication. Check the exact product configuration or service details with the provider before making a decision.

Illustrative images may show a product type rather than the exact model discussed. They should not be relied on to confirm a model’s appearance, accessories or features.

Questions and corrections

If a commercial relationship is unclear, or you believe a feature contains inaccurate information, email [email protected]. Please include the page address and the detail you would like us to review.

Businesses interested in a paid feature can visit our Get featured page or contact us to discuss their enquiry.

Changes to this disclosure

We may update this page as CompareFeed develops or our commercial arrangements change. The date above shows when this disclosure was last updated.

MORE INFORMATION

Understand the content you read.